對內：幫助員工快速成長而實現其人生價值與夢想

對外：持續不斷地為社會創造出環保、舒適、便捷的優質日用消費產品，超越競爭對手，打造出全球影響力的品牌企業

Internal：Help employees grow quickly and realize their life values and dreams.

External：Continuously make comfortable,convenient and high quality daily consumption products for society,get beyond the competitiors,create a great brand enterprise with global influence.

客戶至上、拼搏、責任、感恩、共贏

Customer is supreme,We must be hard-working，responsible and grateful which aim at win-win.